Nobody waits for a website to load. In fact, according to Kissmetrics: "A 1 second delay in page response can result in a 7% reduction in conversions", with that in mind, every millisecond counts. So by resolving errors and optimising content, I reduce the load time of every website that I support.
As you may have noticed, my own website loaded quickly without hiccup — it actually takes just 0.2 seconds on average — faster than Usain Bolt!
If you don't already know, I love analogies — they are the Juliet to my Romeo.
A website is like a home, when you first move in it is beautiful. You're proud of it and you invite friends over for party and celebrate. However, you shouldn't forget about the time and work required to keep you from future headaches, angered neighbours and wasted money.
Your website is much the same, it needs regular scheduled updates to ensure it displays correctly & securely in modern browsers (Chrome is updated every two‑three weeks for minor releases and every six weeks for major releases).
When issues are ignored, they become a larger problem — requiring a more costly approach to rectify (such as replacing the entire roof, rather than patching the felt).
Further than ensuring your website is actually displaying, you should also be interested in your customers getting the correct and most up-to-date information. As they visit your site as a means to answer questions without having to contact you directly. Today even more so, with the internet in our pockets.
Picture yourself checking the local Chinese takeaway's opening times — and thus being frustrated when it turns out they close early during the off‑peak season. If only their content was updated, as then you'd have known that it was worth setting off 10 minutes earlier for your chow mein.
Examples of ongoing content support: sending newsletters; appending new staff members; adding a new product line; updating address or phone number; telling the world you now prefer dogs to cats — jesting! That's never going to happen ;)
To quote Benjamin Franklin, ‘by failing to prepare you are preparing to fail’.
Even though some things are out of our control, I'll be preparing regular backups for when the inevitable ice age tidal wave arrives, so your "home" can be quickly rebuilt — if only Manhattan had hired me in The Day After Tomorrow.
Have a website that needs supporting?